Media

Media Kit

Guidelines
The primary logo is the official, visual representation of our brand. Through its uniqueness, simplicity and nostalgia, it aims to embody the Alex Lee companies. The primary logo is the icon stacked on top of the typography.

The Alex Lee Brand Guidelines establishes official policy and standards for the design of Alex Lee stationery, product labels, publications, flyers, signage, web and other applications. Adhering to these standards will help ensure that all communications present a uniform image of Alex Lee.

The logo and official name have trademark protection and use of the logo or name other than that prescribed below is prohibited. The logo must be produced in true color or grayscale and should not be changed in any way except to enlarge it or reduce it proportionally. The primary logo is the icon stacked on top of the typography. The Alex Lee logo is only to be used in these four color combinations.

 alexleelogogrid

Available Formats color: EPS | PNG | JPG | PDF 
Available Formats grayscale: EPS | PNG | JPG | PDF 

When using the logo for embroidery or screen-printing, use the single color logo below.
blackwhite-em-sp-logoinverted-blackwhite-em-sp-logo
Available Formats single color for print or embroidery (black Alex Lee logo): EPS | PNG | JPGPDF 
Available Formats single color for print or embroidery (white Alex Lee logo): EPS | PNG | JPG | PDF 

There is a protected area surrounding the logo equivalent to the height of the capital letters A & L.  Design or color alterations to the specifications are prohibited without the consent of Alex Lee VP Communications. 
Questions concerning the use of the Alex Lee logo and name should be directed to kimberly.george@alexlee.com or phone (828) 725-4992.

Primary Logo
DO's:
  • Space Around the Logo: When possible, always leave the logo some space to breath.
  • Use backgrounds that consist of solid white, gray, black, or the brand dark blue.
  • Negative: It is allowable to display the logo in its negative form (Black & White) when necessary.
DONT's
  • Orientation: Do not stretch, skew, rotate, or otherwise alter the original appearance/orientation of the logo. Do not add any effects.
  • Composition: Do not alter the original composition of the logo. Do not attempt to separate or resize any element of the logo independent of the other.
  • Color: Do not display the primary logo in any color other than the approved brand colors or grayscale. It may also be produced in solid black or white when suing the single color format of the logo for print or embroidery.
  • Backgrounds: Do not use the negative logo on backgrounds that are too light or cluttered. Also, do not display the logo on background colors.

Available Formats color: EPS | PNGJPG | PDF 
Available Formats grayscale: EPSPNGJPGPDF 
Available Formats single color for print or embroidery (black Alex Lee logo): EPS | PNG | JPGPDF 
Available Formats single color for print or embroidery (white Alex Lee logo): EPS | PNG | JPGPDF 

Official Color Usage
For print: Print colors are designated by a combination of Cyan, Magenta, Yellow, and Black.
Use EPS files for print.
For web: Web colors are designated by combination of 6 letters and numbers called a “hexcode”.
Use JPG & PNG files for web applications.

Official Color Usage


Color:

The official Alex Lee colors are:

Dark Blue – PMS 2965C
100% Cyan
74% Magenta
28% Yellow
11% Black

Hexcode #014D7B

Light Blue – PMS 2935C
90% Cyan
50% Magenta
0% Yellow
0% Black

Hexcode #0074BC

Gold – PMS 123C
9% Cyan
29% Magenta
86% Yellow
0% Black

Hexcode #E8B441

Green – PMS 357C
85% Cyan
0% Magenta
100% Yellow
55% Black

Hexcode #006227

Color – Grayscale

Alex Lee grayscale colors are:

PMS Warm Gray 11
60% Cyan
51% Magenta
48% Yellow
18% Black

Hexcode #696A6C

PMS 425C
0% Cyan
0% Magenta
0% Yellow
80% Black

Hexcode #58595B

PMS Warm Gray 4
33% Cyan
27% Magenta
27% Yellow
0% Black

Hexcode #AEADAE

PMS 430C
0% Cyan
0% Magenta
0% Yellow
50% Black

Hexcode #939598

Press Releases

Agreement to Acquire W. Lee Flowers & Co.

Acquisition Will Bring Together Two Carolinas-Born, Family-Owned Grocery and Distribution Organizations; Expand Geographic Footprint and Strengthen Buying Power

HICKORY, N.C., Sept. 25, 2019 – Alex Lee, Inc. has entered into an agreement to acquire W. Lee Flowers & Co., a wholesale and retail grocery company headquartered in Scranton, S.C.. The acquisition of W. Lee Flowers, which distributes to more than 75 grocery stores in the Carolinas and Georgia including 50 stores that it owns and operates, will enable Alex Lee to expand its geographic footprint, enhance operations in new markets and offer consumers a greater variety of products at competitive costs. W. Lee Flowers has sustained its reputation for outstanding customer service, value and convenience for more than four decades, adding another highly-respected company to Alex Lee’s family, along with Merchants Distributors (MDI), Lowes Foods and Souto Foods.

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Alex Lee Finalizes Acquisition of W. Lee Flowers & Co.

HICKORY, N.C., Oct. 28, 2019 – Alex Lee, Inc. announced today that it has completed its acquisition of W. Lee Flowers & Co., a wholesale and retail grocery company based in Scranton, S.C. The acquisition of W. Lee Flowers, which distributes to more than 75 grocery stores in the Carolinas and Georgia including 50 stores that it owns and operates, enables Alex Lee to expand its geographic footprint, enhance operations in new markets and offer consumers a greater variety of products at competitive costs.

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