Media Kit
Guidelines
The primary logo is the official, visual representation of our brand. Through its uniqueness, simplicity and nostalgia, it aims to embody the Alex Lee companies. The primary logo is the icon stacked on top of the typography.
The Alex Lee Brand Guidelines establishes official policy and standards for the design of Alex Lee stationery, product labels, publications, flyers, signage, web and other applications. Adhering to these standards will help ensure that all communications present a uniform image of Alex Lee.
The logo and official name have trademark protection and use of the logo or name other than that prescribed below is prohibited. The logo must be produced in true color or grayscale and should not be changed in any way except to enlarge it or reduce it proportionally. The primary logo is the icon stacked on top of the typography. The Alex Lee logo is only to be used in these four color combinations.
Available Formats color:
EPS |
PNG |
JPG |
PDF
Available Formats grayscale:
EPS |
PNG |
JPG |
PDF
When using the logo for embroidery or screen-printing, use the single color logo below.
Available Formats single color for print or embroidery (black Alex Lee logo):
EPS |
PNG |
JPG|
PDF Available Formats single color for print or embroidery (white Alex Lee logo):
EPS |
PNG |
JPG |
PDF
There is a protected area surrounding the logo equivalent to the height of the capital letters A & L. Design or color alterations to the specifications are prohibited without the consent of Alex Lee VP Communications.
Questions concerning the use of the Alex Lee logo and name should be directed to
kimberly.george@alexlee.com or phone (828) 725-4992.
Primary Logo
DO's:
- Space Around the Logo: When possible, always leave the logo some space to breath.
- Use backgrounds that consist of solid white, gray, black, or the brand dark blue.
- Negative: It is allowable to display the logo in its negative form (Black & White) when necessary.
DONT's
- Orientation: Do not stretch, skew, rotate, or otherwise alter the original appearance/orientation of the logo. Do not add any effects.
- Composition: Do not alter the original composition of the logo. Do not attempt to separate or resize any element of the logo independent of the other.
- Color: Do not display the primary logo in any color other than the approved brand colors or grayscale. It may also be produced in solid black or white when suing the single color format of the logo for print or embroidery.
- Backgrounds: Do not use the negative logo on backgrounds that are too light or cluttered. Also, do not display the logo on background colors.
Available Formats color:
EPS |
PNG|
JPG |
PDF Available Formats grayscale:
EPS|
PNG|
JPG|
PDF Available Formats single color for print or embroidery (black Alex Lee logo):
EPS |
PNG |
JPG|
PDF Available Formats single color for print or embroidery (white Alex Lee logo):
EPS |
PNG |
JPG|
PDF
Official Color Usage
For print: Print colors are designated by a combination of Cyan, Magenta, Yellow, and Black.
Use EPS files for print.
For web: Web colors are designated by combination of 6 letters and numbers called a “hexcode”.
Use JPG & PNG files for web applications.
Official Color Usage
Color:
The official Alex Lee colors are:
Dark Blue – PMS 2965C
100% Cyan
74% Magenta
28% Yellow
11% Black
Hexcode #014D7B
Light Blue – PMS 2935C
90% Cyan
50% Magenta
0% Yellow
0% Black
Hexcode #0074BC
Gold – PMS 123C
9% Cyan
29% Magenta
86% Yellow
0% Black
Hexcode #E8B441
Green – PMS 357C
85% Cyan
0% Magenta
100% Yellow
55% Black
Hexcode #006227
Color – Grayscale
Alex Lee grayscale colors are:
PMS Warm Gray 11
60% Cyan
51% Magenta
48% Yellow
18% Black
Hexcode #696A6C
PMS 425C
0% Cyan
0% Magenta
0% Yellow
80% Black
Hexcode #58595B
PMS Warm Gray 4
33% Cyan
27% Magenta
27% Yellow
0% Black
Hexcode #AEADAE
PMS 430C
0% Cyan
0% Magenta
0% Yellow
50% Black
Hexcode #939598
